Opening Session

CULTURAL AND SOCIAL INNOVATION AS DRIVERS FOR WELFARE AND SUSTAINABILITY

Institutional welcome

Gaetano Scognamiglio, President of Promo PA Foundation

Opening speech

Monica Barni, Vice-President of the Tuscany Region
Giovanni Panebianco, General Secretary MiBAC

Focus 1 Public and Private in culture: experiences and perspectives

Tiziana Coccoluto, Head of the Cabinet at MiBAC
Carolina Botti, Director of Public and Private Partnership Ales Spa
Alessandro Chiesi, President of “Parma, io ci sto” Association

LUBEC 2018 AWARD

Annual recognition to those who are distinguished in the promotion of cultural heritage.

Institutional Host Country intervention.

Tana Weskosith, Ambassador Extraordinary and Plenipotentiary of the Thailand to Italy
Neungreudee Lohapon, Responsible – The Arc of Memory Research Unit – Chulalongkorn University, Bangkok

Focus 2 Being Capital of Culture: inclusion, innovation, enterprise.
Speaker

Francesca Velani, Director at LuBeC – Lucca Beni Culturali

Talks

Francesco Bertolino, President of the culture committee of Palermo
Giampaolo D’Andrea, Assessor for Culture and Innovation – Matera
Federico Pizzarotti, Mayor of Parma
Ivan Totev, Mayor of Plovdiv