Immersivity: success stories and international development trends

With the support of BARCO | in collaboration with PROMO PA Foundation, Immersiva Livorno srl and Bright Festival

With which contemporary tools and languages does immersivity operate? And what are the trends that companies, cultural venues and the world of research must detect in order to optimise the cultural message and make the experience accessible to all? The session provided an opportunity for reflection and debate on these matters by a number of the top players in the public and private sector who are today asking themselves how they can contribute together to providing answers.

Opening speech

Francesca Velani, LuBeC Director and Cultural manager

Introducing and coordinating

Ben Arafat Ameur, Business Development Manager Entertainment of Barco NV

9.45 – 10.00 | Immersive video projections: an international success story

Peter Pauwels, Vice President Sales EMEA Barco NV

10.00 – 10.45 | Digital art and immersive spaces: today’s influences and tomorrow’s trends

Ben Arafat Ameur, Business Development Manager Entertainment of Barco NV
Richard Marples, Sales Enablement Director ProAV Events of Barco NV
Arianna Traviglia, Coordinator of the Center for Cultural Heritage Technology (CCHT@Ca’Foscari)

10.45 – 11.15 | Experience and perspectives in the field of immersive multimedia

Fabio Di Gioia, Exhibition Hub Multimedia curator and producer
Giancarlo Bonomo, Curator, art critic – technical advisor of Exhibition Hub

11.15 – 12.30 | The future of museums between reality and virtuality

Stefano Fake, The Fake Factory

talking with

Eva Degli Innocenti, Director of MArTA Taranto
Roberto Ferrari, Director of Museo Galileo – Institute and Museum of the History of Science
Giovanni Morale, Vice-Director Gallerie d’Italia

Question time

Rewatch the meeting

The conference continued in the afternoon