Immersivity: success stories and international development trends

With the support of BARCO | in collaboration with PROMO PA Foundation, Immersiva Livorno srl and Bright Festival

With which contemporary tools and languages does immersivity operate? And what are the trends that companies, cultural venues and the world of research must detect in order to optimise the cultural message and make the experience accessible to all? The session will provide an opportunity for reflection and debate on these matters by a number of the top players in the public and private sector who are today asking themselves how they can contribute together to providing answers.

Opening speech

Francesca Velani, LuBeC Director and Cultural manager

Immersive video projections: an international success story

Peter Pauwels, Vice President Sales EMEA Barco NV

Digital art and immersive spaces: today’s influences and tomorrow’s trends

Ben Arafat Ameur, Business Development Manager Entertainment of Barco NV
Richard Marples, Sales Enablement Director ProAV Events of Barco NV
Arianna Traviglia, Coordinator of the Center for Cultural Heritage Technology (CCHT@Ca’Foscari)

The future of museums between reality and virtuality

Roberto Ferrari, Director of Museo Galileo – Institute and Museum of the History of Science
Eike Schmidt, Diretctor of Uffizi Gallery

Culturespaces and L’Atelier des Lumière: an international success from Paris to Dubai

Luc Archambeaud, Development Director of Culturespaces

Public-private experiences of immersivity, digitisation and public engagement

Stefano Fake, The Fake Factory
Ben Arafat Ameur, Business Development Manager Entertainment of Barco NV

talking with

Anna Maria Montaldo, Director of MUDEC*
Eva Degli Innocenti, Director of MArTA Taranto

Question time

The conference continues in the afternoon

Seats are limited due to anti Covid-19 measures