Open Lab for Inclusion and Innovation

CreaTech Open Lab gaming and edutainment for culture and society

The two-day interactive training event organised in collaboration with MAXXI Foundation and the Directorate General for Contemporary Creativity at the Ministry of Culture (MiC) opened to 60 participants with different professional background and provenance. Aim is to strengthen crosscutting design skills involving digital and culture by leveraging gaming solutions for public engagement, social inclusion, and accessibility to culture.

CreaTech was launched in 2014 on the 40th anniversary of MiC as a creative marathon. Its aim is to foster the development of new physical and digital products for the communication and promotion of museums and territories that focus on different audiences. In the last few years, CreaTech has turned into a large educational and experiential Open Lab, in response to the needs that have emerged from observing the cultural industry.

CreaTech Open Lab gaming and edutainment for culture and society

The acceleration driven by social and digital transformations requires projects that bring together multidisciplinary competences and specific skills. Therefore, it is necessary to create applied training opportunities like CreaTech, in which participants can learn how to meet the needs of the various targets culture must reach in order to generate that process of belonging, recognition and innovation that is part of its mission.

Digital innovation is having a great impact on cultural organisations and museums. Indeed, it is causing a structural change not only in the way they operate and plan, but also in storytelling and social inclusion processes. In this picture, CreaTech represents a huge opportunity and development booster.

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