LuBeC 2025 | 8 and 9 October – Lucca | CULTURAL BRIDGE
CONCEPT AND THEMATIC FOCUS
LuBeC – Lucca Beni Culturali is an event organized annually by Promo PA Fondazione, hosted at the Real Collegio in Lucca, to promote cultural development in terms of growth, competitiveness, and innovation for Italy and its territories. It is supported by local institutions, the Tuscany Region, and the Ministry of Culture.
PONTI CULTURALI (CULTURAL BRIDGES) is the main theme of LuBeC’s 21st edition.
In a time marked by significant transformation, culture proves itself capable of increasingly building connections and engaging communities, creating stronger connections from differences as well as between: across generations, territories, people, knowledge, and languages.
The concept of “bridge” evokes the ability of reducing the distance, enabling dialogue and cohesion and contributing to innovation and sustainable development. Through its many approaches and languages, culture goes beyond its own field of expertise to intertwine with digital, technological, and green transitions, cultural welfare, urban and rural regeneration, social innovation, and creative entrepreneurship, establishing itself as a fundamental element of a society that is able to meet current economic, social, and environmental challenges.
The two-day event is organized into workshops that investigate the relationship between culture and the 2030 Agenda for Sustainable Development, addressing sustainability’s fundamental themes – social, environmental, and economic – with the purpose of strengthening those strategic and technical skills needed by both public and private organizations to effectively deal with sustainable development.
As per usual, the common thread is the dialogue between public and private institutions, analyzed in terms of policies, skills, governance models, processes, services, and products while alternating visionary speeches with research presentations, co-design workshops, and in-depth seminars directed at central and local public administrations, young people, academia and research, the Third Sector, businesses, and all those involved and dedicated to socio-cultural progress and innovation across the country.
Who is LuBeC aimed at?
LuBeC meetings, workshops, and debates are aimed at all those people who are already engaged in, or wishing to be part of, Italy’s socio-cultural development and innovation process:
- Public Administration (local, regional, and central) and related agencies;
- Foundations, institutes, and cultural/social institutions;
- The Third Sector: organizations, cooperatives, social enterprises, associations for social promotion and volunteering, etc.;
- Businesses involved in new media, cultural heritage, digital experience, live performance, photography, publishing, cultural and tourism services, advanced social services, etc.;
- Cultural, socio-cultural, and healthcare operators and project managers; designers, artists and digital experts; professionals and researchers; European project managers;
- Students and teachers of secondary schools, universities, master’s programs, and technical institutes of various fields, both vertical (subject-specific) and transversal (multidisciplinary skills).
