LuBeC, from its V edition to 2019, has hosted a guest country with the aim of supporting the development of global connections in cultural heritage and tourism.
The LuBeC Guest Country:
- takes part in the opening session, contributing to the international debate on culture, focusing on points of common interest to the two countries and promoting future joint projects.
- participates in one or more workshops, according to theme;
- has the use of a specially equipped meeting room for meetings, displaying informative material and projecting videos,
- has a custom schedule of B2B meetings to enable the guest country to establish contacts with the public and private sector operators participating in the initiative.
2019 Guest Country :
United Arab Emirates
Institutional Delegation
Ahmed AlMulla, Deputy Head of Mission at the UAE Embassy in Rome
Ali AlNuaimi, Councillor for Economic Affairs at the UAE Embassy in Rome
Expo Dubai 2020 Delegation
Past Guest Countries:
Thailand
Institutional Delegation
Tana Weskosith, Ambassador Extraordinary and Plenipotentiary of Thailand in Italy
Neungreudee Lohapon, Head of The Arc of Memory Research Unit – Chulalongkorn University, Bangkok
China
Xiong Shanhua, Director General of the China National Tourism Administration
The Director, accompanied by a delegation from the Chinese Embassy, was interested in investigating the methods of restoration and enhancement adopted in Italian museums.
Finland
Institutional Delegation
Pauli Mäkelä, Finnish Ambassador to Italy
Elisabetta Kelescian, Italian Ambassador to Finland
Business Delegation
Marko Moilanen, Innovation Mill – Nokia
Janne Viemero, Director business, industrial design and content management competence – TEKES;
Lily Diaz, Aalto University – Media Department
France
Jean-Marc de La Sablière, French Ambassador to Italy
Enterprise Delegazione
Marko Moilanen, Innovation Mill – Nokia
Janne Viemero, Director business, industrial design and content management competence – TEKES
Lily Diaz, Aalto University – Media Departmen
Romania
Oana Marinescu, President of Oma Vision – Romania
The delegation from Romania had a purely B2B approach, between the companies of the two countries.
Georgia
Vano Vashakmadze, Training Manager, National Unit Information System and Marketing – Agency for the Conservation of Cultural Heritage in Georgia
Japan
Naomi Takasu Masui, Director of the Japanese Cultural Institute in Rome
Umberto Donati, Director of the Italy – Japan Foundation
The Italy – Japan Foundation organised a workshop with the aim of providing the point of view of Japan on technologies and marketing in cultural heritage. The meeting ended with the screening of a documentary made by Sky correspondent Pio D’Emilia, who also participated in the event, as a tribute to the victims of the Fukushima nuclear disaster.
Tunisia
Institutional Delegation
Moez Sinaoui, Tunisian Ambassador to Italy
Gualserio Zamperini, Honorary Consul of Tunisia in Florence
Mondher Rjeb, First Secretary Tunisian Embassy in Italy
The participation of Tunisia was made possible thanks to the existing collaboration between the Cultural Agency of Tunisia and the Region of Tuscany and within the framework defined by the Memorandum of Understanding for cooperation on tourism signed in Rome between Italy and Tunisia.
