CREATIVE DRIVEN COMPANIES: CULTURAL MANAGEMENT FOR THE GROWTH OF CONTEMPORARY INDUSTRY
The Creative Driven Companies develop services and create products through creative processes, even they do not have culture as their core business. These companies improve the brand and vehicles for content and innovation. LuBeC proposes a comparison between economists, companies and PA to identify pilot methodologies to be promoted at a national level for the development of this asset.
Welcome of Promo PA FOundation
Maria Trapani, Promo PA Foundation
Opening speech
Stefano Ragghianti, Assessor for culture – Lucca
Framework for the development of Creative Driven Companies
Alessandro Crociata, Cultural Economist, Assistant Professor of Applied Economics at GSSI – Gran Sasso Science Institute
Public policies for the development of Creative Driven Companies
Dora di Francesco, General Secretariat of MiBAC
Investment opportunities for the private system
Andrea Colombari, Product Specialist AZIMUT Capital Management SGR
Case history
SCART: The beautiful and useful side of the waste
Maurizio Giani, CEO Waste Recycling
Business, culture, territory and internationalization. The Tissue’s case in Italy
Maurizio Vanni, Art Historian, Director of Lu.C.C.A Lucca Center of Contemporary Art, Professor of non-conventional marketing – University of Rome Tor Vergata
Conclusions
Alessandro Crociata
*being confirmed
