Immersivity: instructions for use in the universe of culture
With the support of BARCO | in collaboration with PROMO PA Foundation, Immersiva Livorno srl and Bright Festival
Immersivity is characterised by an experimental use of cutting-edge technologies as an artistic tool to create immersive environments and multisensory experiences. But what is it exactly? And in what way does immersivity decline or is it art itself?
Opening remarks
15.00 | Summit objectives
Gaetano Scognamiglio, President of Promo PA Foundation
Immersive experiences: technologies, typologies and distinctive features
Stefano Fake, The Fake Factory
15.30 – 16.00 | How to create multisensory immersive experiences: design, executive production, roles and competences
Davide Carioni, Creative Director of WOA Creative Company
Claudio Ceroni, CEO di MeCtech srl – Premium Partner Dataton Watchout
Claudio Fabian De Rosa, Poduction Manager DPR Multimedia
Museums & Immersive Experiences
Riccardo Rovelli, Regional Area Manager IT-DACH – ST Engineering Antycip SAS
Changing publishing industry: new languages for cultural heritage
Alessandra Costantini, Creative Director, Magister Art
Round table
16.00 – 17.30 | New tools for creativity: augmented, mixed and virtual reality
Paolo Giulierini, Director of MANN – National Archaeological Museum of Naples
Jelena Jovanovic, General Manager – Head of Content and Editorial Strategy, Magister Art
Maria Grazia Mattei, Founder and President of Meetcenter Milano
Peter Pauwels, Vice president Sales EMEA of Barco NV
