Immersivity: instructions for use in the universe of culture

With the support of BARCO | in collaboration with PROMO PA Foundation, Immersiva Livorno srl and Bright Festival

Immersivity is characterised by an experimental use of cutting-edge technologies as an artistic tool to create immersive environments and multisensory experiences.  But what is it exactly? And in what way does immersivity decline or is it art itself? 

Opening remarks

Summit objectives

Gaetano Scognamiglio, President of Promo PA Foundation

Immersive experiences: technologies, typologies and distinctive features

Stefano Fake, The Fake Factory

How to create multisensory immersive experiences: design, executive production, roles and competences

Davide Carioni, Creative Director of WOA Creative Company
Gianfranco Iannuzzi, L’Atelier des Lumières

Round table

New tools for creativity: augmented, mixed and virtual reality

Paolo Giulierini, Director of MANN – National Archaeological Museum of Naples
Barbara Luccini, Immersiva srl
Maria Grazia Mattei, Founder and President of Meetcenter Milano*
Peter Pauwels, Vice president Sales EMEA of Barco NV
Riccardo Rovelli, Regional Area Manager IT-DACH ST of Engineering Antycip SAS
Luca Tomassini, President of Luca and Katia Tomassini Foundation

Question time


The conference continues on Friday