Immersivity: instructions for use in the universe of culture

With the support of BARCO | in collaboration with PROMO PA Foundation, Immersiva Livorno srl and Bright Festival

Immersivity is characterised by an experimental use of cutting-edge technologies as an artistic tool to create immersive environments and multisensory experiences.  But what is it exactly? And in what way does immersivity decline or is it art itself? 

Opening remarks

15.00 | Summit objectives

Gaetano Scognamiglio, President of Promo PA Foundation

Immersive experiences: technologies, typologies and distinctive features

Stefano Fake, The Fake Factory

15.30 – 16.00 | How to create multisensory immersive experiences: design, executive production, roles and competences

Davide Carioni, Creative Director of WOA Creative Company
Claudio Ceroni, CEO di MeCtech srl – Premium Partner Dataton Watchout
Claudio Fabian De Rosa
, Poduction Manager DPR Multimedia

Museums & Immersive Experiences

Riccardo Rovelli, Regional Area Manager IT-DACH – ST Engineering Antycip SAS

Changing publishing industry: new languages for cultural heritage

Alessandra Costantini, Creative Director, Magister Art

Round table

16.00 – 17.30 | New tools for creativity: augmented, mixed and virtual reality

Paolo Giulierini, Director of MANN – National Archaeological Museum of Naples
Jelena Jovanovic, General Manager – Head of Content and Editorial Strategy, Magister Art
Maria Grazia Mattei
, Founder and President of Meetcenter Milano
Peter Pauwels, Vice president Sales EMEA of Barco NV

Question time

Rewatch the meeting

The conference continued on Friday