Technology and artistic creativity: an alliance for change

With the support of BARCO | in collaboration with Promo PA Foundation, Immersiva Livorno srl and Bright Festival

The word “technology” derives from Greek “techne”, i.e. art in the sense of knowing how to do something, and “logia”, i.e. discourse, treatise. Therefore, the very etymology of the word “technology” defines its close connection with art. The last event of the summit  addressed the theme of immersive art as a medium for creating a new Agora and opening up new channels of dialogue between companies and artists in order to develop the sector.

Opening speech

Gaetano Scognamiglio, President of Promo PA Foundation

Introductory speech

Total artwork and technological re-enchantment

Giulio Lughi, Expert in Digital Humanities

Meeting coordinator

Federico Giannini, Director of Finestre sull’Arte

15.00 – 15.25 | Tools for storytelling in cultural venues

Cloè St.- Cyr, Multimedia Director of Moment Factory

15.25 – 15.00 | Media Technology for Cultural Projects

Kevin Murphy, Senior VP Sales and Business Development of Kraftwerk Living Technologies GmbH

15.50 – 16.15 | Farnesina Digital Art Experience: the project of the Ministry of Foreign Affairs for the enhancement of Italian digital creativity in the world

Claudio Caciolli, Bright Festival

16.15 – 17.30 | Artists, museums and companies together for innovation

Ilde Forgione, Uffizi Gallery Social Media Manager
Alessio Garbi, CEO of XONNE Mobile Solutions
Barbara Luccini, IMMERSIVA Livorno
Vincenzo Marsiglia, Digital Artist
Davide Sarchioni, Contemporary Art Project Curator for the Luca and Katia Tomassini Foundation

Closing remarks

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