Technology and artistic creativity: an alliance for change

With the support of BARCO | in collaboration with Promo PA Foundation, Immersiva Livorno srl and Bright Festival

The word “technology” derives from Greek “techne”, i.e. art in the sense of knowing how to do something, and “logia”, i.e. discourse, treatise. Therefore, the very etymology of the word “technology” defines its close connection with art. The last event of the summit will address the theme of immersive art as a medium for creating a new Agora and opening up new channels of dialogue between companies and artists in order to develop the sector.

Opening speech

Promo PA Foundation

Introductory speech

Total artwork and technological re-enchantment

Giulio Lughi, Expert in Digital Humanities

Tools for storytelling in cultural venues

Cloè St.- Cyr, Multimedia Director of Moment Factory

Media Technology for Cultural Projects

Kevin Murphy, Senior VP Sales and Business Development of Kraftwerk Living Technologies GmbH

Farnesina Digital Art Experience: the project of the Ministry of Foreign Affairs for the enhancement of Italian digital creativity in the world

Claudio Caciolli, Bright Festival

Artists, museums and companies together for innovation

Lorenzo Balbi, MAMbo Artistic Director
Ilde Forgione, Uffizi Gallery Social Media Manager*
Alessio Garbi, CEO of XONNE Mobile Solutions
Vincenzo Marsiglia, Digital Artist
Davide Sarchioni, Contemporary Art Project Curator for the Luca and Katia Tomassini Foundation

Closing remarks


Seats are limited due to anti-Covid19 measures.